Do Web Banner Ads Really WORK?
Do Web Banner Ads Really WORK?
If you own a website, either a personal or commercial page, and is still skeptic in the influence of web banners to visitors’ power to click, think again.
Web ad banners are known to draw online visitors to look, click and make a purchase, subscribe or fill out a inquiry form.
Acknowledging the power of web banners, here are key points to remember in making an effective online marketing tool.
Listed are the top 5 “sure fire” techniques to get users to click.
1. Keep it short and simple. Banner ads are graphical in nature. Make sure you deliver the marketing pitch in 10 words or less. The perfect combination of easy to read fonts, right blend of colors, and powerful keywords will surely grab the attention of your visitors. Also, properly spelled words are more appealing to the readers.
2. An inviting “Call to Action” message. You only have 2 seconds to capture guests’ interest. Creating a tempting call to action message that communicates a sense of urgency will entice customers to click, resulting to an instant buy.
3. Focus on one message. Keep in mind that time is of the essence. It is best to have your marketing message direct to the point. Focus on one selling proposition to avoid confusion. One solid offer is better than a hundred without clear product or service offering.
4. Consider the bandwidth. Bear in mind that visitors cannot afford to wait. The faster the banner ads to appear on their screen, the better. However, be sure to keep the major design elements (such as company logo) needed for the marketing message you want to convey.
5. Know your target market. Learn and speak their language. The faster they can understand what you are saying, the sooner you can convince and earn their trust.
Follow these five tips when considering your next web banner creation. Request a FREE Quote instantly by clicking here now.
